Websitesfor optometriststhat patients find on Googleand ChatGPT recommends by name.

We build websites for optometry practices and get you found on Google, Maps and AI search in every zip code around you.

Book a callReceived an email from us?

Got an email from us? Start here.

If you’re on this page, we picked your practice. We’ve already redone your homepage and put together an audit and a growth plan for your area. Watch this, then book a time to see it.

See your new homepage on a call

Don’t take our word for it.

Founders and operators we’ve built websites for, in their own words.

Ammeil AliAmmeil AliFounder, GrowthQuest
Papa A. SefaPapa A. SefaFounder, Leveraged Outbound
Stephen BivensStephen BivensFounder, Sourcery
Adam RahmouniAdam RahmouniCo-founder, Grow Surely
Bobby OffterdingerBobby OffterdingerFounder, TAM To Target

“Deep himself I think probably doesn’t sleep, he is extremely, extremely responsive.”

Papa A. SefaFounder, Leveraged Outbound
  • Papa A. Sefa
See the websites we’ve shipped →

What most practice websites miss, and how we fix it.

Three services. Start with the website, add the rest when you’re ready.

Website design

Your site looks fine to you. Patients can’t book from it.

We rebuild it around one job: turning someone who searched “eye exam near me” into a booked comprehensive exam. Built for phones first, clear about vision plans, with a page for every service you offer.

See what this looks like for you
What most clinics miss What we do
Most clinics: No booking button on mobileWe do: Book exam on every screen
Most clinics: Vision plans buried or missingWe do: VSP, EyeMed and more up front
Most clinics: One page for every serviceWe do: A page per specialty
Most clinics: Nothing to pre-qualify visitorsWe do: Quizzes that book consults
Dry eye symptom check2 of 4

Do your eyes feel dry or gritty by the end of the day?

OftenSometimesRarely
Next question
Local SEO

The chains own “eye exam near me” in your own town.

We fix your Google Business Profile, build pages for the neighborhoods and zip codes you serve, and clean up your citations so you show up in the map pack.

See what this looks like for you
What most clinics miss What we do
Most clinics: Only “Optometrist” as a categoryWe do: Eye care center, contact lens supplier, and more
Most clinics: No pages for nearby areasWe do: A page per zip code you serve
Most clinics: Mismatched NAP citationsWe do: Same details everywhere
Most clinics: Stale Google profileWe do: Fresh photos and posts
“eye exam near me”Map results
AYour Practice Eye Care4.9 (380) · 0.4 mi
BOptical chain store4.1 (92) · 1.2 mi
CAnother local practice4.6 (57) · 2.0 mi
AI search (AEO)

Patients now ask ChatGPT. It doesn’t know you exist.

We add what AI assistants look for when they recommend a practice: clear answers to patient questions, structured data, and listings on the sites they read.

See what this looks like for you
What most clinics miss What we do
Most clinics: No answer-style contentWe do: FAQ pages on dry eye, myopia, contacts
Most clinics: No schema markupWe do: Optometrist schema on every page
Most clinics: Missing from AI sourcesWe do: Listed where AI tools look
Most clinics: No llms.txtWe do: A guide written for AI crawlers

Good optometrist near me for dry eye?

A well-reviewed option nearby:

Your Practice Eye Care

Dry eye clinic, 4.9 stars on Google, accepts VSP and EyeMed.

Built around how an eye care practice actually works.

Generic healthcare templates treat you like a dentist. We design for vision plan and medical visits, annual recalls, contact lens reorders and specialty consults.

Every visitor has a path to a booking

Four of the paths we design for

New patient
  1. 1Searches “eye exam near me that takes VSP”
  2. 2Lands on your comprehensive exam page
  3. 3Confirms their vision plan, sees the Optomap option
  4. 4Books online in two taps
Recall patient
  1. 1Gets the annual recall reminder
  2. 2Reorders an annual supply of contacts from you, not 1-800 Contacts
  3. 3Updates intake forms and insurance online
  4. 4Books their exam and CL evaluation
Myopia management parent
  1. 1Googles “myopia control for kids”
  2. 2Reads your page on MiSight, Ortho-K and atropine
  3. 3Takes the “Is my child’s vision on track?” quiz
  4. 4Books a myopia consult
Medical visit
  1. 1Red, painful eye at 9pm
  2. 2Finds your red eye and emergency page
  3. 3Sees you bill medical insurance for it
  4. 4Taps to call for a same-day visit

A page for everything you offer

A typical site we build

yourpractice.comBook exam

Eye exams

  • Comprehensive eye exams
  • Pediatric and InfantSEE exams
  • Diabetic eye exams
  • Retinal imaging (Optomap, OCT)

Medical eye care

  • Dry eye clinic (IPL, MGD)
  • Glaucoma management
  • Red eye and emergencies
  • LASIK and cataract co-management

Specialty care

  • Myopia management
  • Scleral lenses and keratoconus
  • Vision therapy
  • Low vision

Contacts & optical

  • Contact lens exams and fittings
  • Online contact lens reorder
  • Frame lines and optical
  • Sun and sports eyewear

Patients

  • Vision and medical insurance
  • Patient intake forms
  • Meet the doctors
  • Locations and hours

Included on every site

Standard on every website we build

  • Book exam button linked to your current online scheduler
  • Vision and medical insurance page (VSP, EyeMed, Davis Vision, Spectera, Superior Vision, Medicare)
  • Contact lens reorder that keeps annual supplies in-house
  • Patient quizzes that pre-qualify specialty consults
  • Doctor bios with OD credentials and fellowships (FAAO)
  • Frame line gallery that drives optical capture
  • Location pages with hours, parking and directions
  • Tap-to-call and after-hours urgent eye care messaging
  • ADA-accessible (WCAG) and fast on phones
Quizzes we build:Is it time for an eye exam?Dry eye symptom check (OSDI-style)Are contacts right for you?Is my child’s vision on track?
See the homepage we made for you

From first call to booked exams.

You see your new homepage before you pay for anything.

Questions practices ask us.

Straight answers, including the price.

Yes. The homepage we redesigned for you, the audit and the growth plan are yours to see on the call, at no cost. If you want the site live, websites start at $999.

Websites start at $999. Local SEO and AI search are à la carte, so you only pay for what you need. You’ll get an exact quote on the call.

We looked at practices in your area and picked a small number where we saw a clear gap between how good the practice is and how it shows up online. We redesigned your homepage to show you what that could look like.

Answer engine optimization. It’s the work that makes AI assistants like ChatGPT, Perplexity and Google’s AI Overviews mention your practice when someone asks for an eye doctor in your area.

No, and anyone who guarantees that is guessing. What we do is put in place everything Google and AI tools look at when they choose which practice to show.

Most practices are live within 2–3 weeks of approving the design. The biggest variable is how fast you can review drafts.

No. Whether you use RevolutionEHR, Compulink, Crystal PM or something else, we link the online scheduler you already have, so patients can book from any page.

No. We map every old URL to its new page with redirects before launch, so the rankings and links you’ve built carry over.

We do, using the right clinical terms for your services. You review it and tell us what to change. You won’t need to write anything from scratch.

Book a 30-min call. See your new homepage.

We’ll show you the homepage we redesigned for your practice, walk through the audit, and share a plan for the zip codes around you.

Deep, the founder, runs every call. No sales rep, no pressure.